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Putting all the Pieces Together -- A Communication and Outreach Plan to Support the BBP's 2008-2011 Strategic Plan

Completed in March 2010, the purpose of this document is to establish clear objectives, approaches, and methods to engage distinct target audiences that are important to protecting the Barnegat Bay ecosystem.  The Communication Plan, as it is known for short, defines a strategy for effectively leveraging and coordinating the efforts of all communication and outreach practitioners working in the Barnegat Bay watershed. 

The Communicaiton Plan's overall goal is to identify ways to enhance and improve the BBP's communication, outreach, and public involvement for the next three to five years, in a way that supports and facilitates implementation of the BBP's three-year Strategic Plan, and helps to consistently and effectively communicate information to the public about the five priorities identified in that Strategic Plan.

The document identifies 11 key strategies for acheving this goal, many of which are based on insights gleamed from a survey administered by the BBP in 2009 of the partner organizations that provide education and outreach in the Barnegat Bay watershed.  See the "Related Links" section below for links to both the Report and Data Summary:  Communication Plan Survey and the Communication Plan.

In addition, the Communication Plan includes "Action Item Matrices" -- five tables of recommended actions to support implementation of the plan.  The format of the matrices follows that of the actions in the BBP's three-year Strategic Plan; one matrix of actions to support each of the five priorities of the Strategic Plan.  These Communication Plan Actions can be implemented by the BBP Office and partners in order to acheive the desired outcomes of the plan. 

For questions about this document, please contact Martha Maxwell-Doyle.  


Related Links

BBNEP's Report and Data Summary:  Communication Plan Survey
Putting all the Pieces Together -- A Communication and Outreach Plan to Support the BBNEP 2008-2011 Strategic Plan